Return on Marketing Investment (ROMI), is about justifying and innovating better campaigns to optimise your marketing “spend” or rather marketing “investment”.

This programme focuses on understanding marketing metrics.  Four hours completed at your own pace. ROMI is about measuring any marketing or sales initiative, and an attempt to measure the aggregated effectiveness and efficiency of the marketing organisation to achieve corporate objectives.

To find out more about this GIBS course, and register for this online course, click here

Watch this You Tube video of your facilitator, Ian Rheeder for a snippet of what to expect:

ROMI (Return on Marketing Investment)