Return on Marketing Investment (ROMI), is about justifying and innovating better campaigns to optimise your marketing “spend” or rather marketing “investment”.
This programme focuses on understanding marketing metrics. Four hours completed at your own pace. ROMI is about measuring any marketing or sales initiative, and an attempt to measure the aggregated effectiveness and efficiency of the marketing organisation to achieve corporate objectives.
Watch this You Tube video of your facilitator, Ian Rheeder for a snippet of what to expect: