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He has written over 31 different training programmes, extending from Key Account Management to Recession Marketing Strategies.

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Ian facilitates events in the business, marketing & leadership space (i.e. persuasion sciences)

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WHO IS IAN?

Find out more about this world-class business consultant, speaker & facilitator

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IAN RHEEDER: PERSUASION SCIENCE & LEADERSHIP EXPERT

Markitects’s core purpose is to make companies more profitable. Ian does this by using the most relevant consulting business models to best analyse a company’s situation, and thus offers the best market-driven solutions for their profit creation. This competency is also reflected in the most relevant, up-to-date training programmes, offering unique synergistic leadership in consulting, training and conference keynote addresses (hundreds of references available on request). Ian Rheeder uses the latest neuroscience studies to bolster his marketing, sales and leadership programmes.

40International Brands Researched
31Training Programmes Written
23Years Experience
20Marketing & Leadership Talks Written

Ian Rheeder in Action

The TEC Leadership System

THE NEUROSCIENCE BEHIND LEADING YOURSELF AND OTHERS

Leadership is all about trust, engagement and hard competencies.

After four years of researching neuroscience, Ian’s TEC Leadership and/or Persuasion Model was published in 2012 in the July issue of Leadership Magazine.

The CUSP Sales System

The CUSP® Sales System is extremely logical and intuitive – exactly how selling should be. Using this simple, yet powerful technique you will learn to guide your customers through a high-trust, low-tension experience: a win-win system of selling that puts your customer before the sale.

THE MOST IMPORTANT ASPECT 0F THE CUSP SELLING MODEL:

You cannot move to close until you have built the Customer’s Trust. Achieve this by removing tension through showing genuine interest in solving the customer’s Uncovered Problems. Once your customer trusts you, you can then formulate appropriate Solutionsenabling the final Proposal and close. If you do the first three steps well, then customers will be willing for you to propose to them.

IAN RHEEDER: YOUR EXPERT SALES TRAINER

Ian is a full-time sales and negotiation skills trainer, a chartered marketer, as well as the founding member of the South African Marketing Association. In 2010, he was nominated as the Johannesburg Chapter President of the Professional Speakers Association. Ian holds an MSc in Persuasion Science (cum laude).

Over the past decade, Ian has successfully trained thousands of salespeople. Ian’s high-trust CUSP® Sales and Negotiating System is heavily supported by the latest neuroscience discoveries. Each delegate strongly agreed that CUSP® is a simple, yet powerful persuasion system. Previously, Ian held the position of Marketing and Sales Director at the global zipper giant, YKK. He has worked as a consultant in several different industries and is currently completing his PhD in the Neuroscience of Persuasion.

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